Frequently Asked Questions
Q: How do I get the comment cards to my customers?
A: We recommend that your servers present a comment card with each guest check and mention that they would appreciate comments. This encourages customers to fill out the card and also gives servers another chance to build a relationship with customers.
Q: How do I get the comment cards to Insight?
A: Insight provides you with self-addressed envelopes that you can use to mail your cards to us each week.
Q: How many guests include their names and addresses?
A: On average, Insight’s clients find that over 50% of their comment cards include names and addresses. We can work with you to incorporate customer incentives that will increase that percentage.
Q: What if my servers are resistant to using comment cards?
A: Insight works with you to find the best ways to bring your staff on board. Our service increases repeat business, which means more tips for your servers.
Q: Why do I need comment cards when I am always in the dining room visiting tables?
A: Research shows that 50% of dissatisfied customers won’t complain—they simply don't return. Even when asked by a server or manager, many customers do not mention a problem. Insight’s secure comment card box lets customers provide their feedback confidentially.
Q: Who owns the data?
A: You do. Insight does not sell or give out any of your information. We make it available to you in electronic format upon request.
Q: Do I have to sign an annual contract?
A: No. Insight uses a month-to-month agreement that can be canceled with 30 days notice.